About Ash Fernandes

Ash Fernandes is a Boston-based music manager, content creator, and creative strategist dedicated to empowering artists and creating exceptional musical experiences. With a degree in Music Business/Management and Music Performance from Berklee College of Music and a Certificate in Digital Marketing Strategy from Harvard Business School, Ash seamlessly blends creativity and strategic expertise to elevate artistry and event impact.

Ash has successfully managed high-profile residencies and performances for renowned talents such as Will Nelson Jr. and Loren Benn. Her work includes organizing live events, negotiating contracts, directing digital media campaigns, and coordinating logistics for corporate gigs like the Medtech Impact Symposium & Gala, the Charles River Jazz Festival, and social events. Her ability to craft compelling visual narratives extends to directing videos, managing artist photoshoots, and producing engaging social media content.

In her role at Berklee College of Music as an Ensemble Operations Specialist, Ash manages marketing, technical support, and large-scale auditions while co-producing the Ensemble Department Podcast to showcase Berklee's diverse talent. Her versatility extends to supporting artists with branding and marketing strategies and contributing to global campaigns for artists such as Marshmello and 6lack during her time with NOX Media.

With years of experience managing artists, producing events, and crafting impactful digital campaigns, Ash is known for her attention to detail, collaborative approach, and ability to bridge the gap between creativity and business. Her passion lies in creating systems that streamline processes, amplify artistry, and deliver extraordinary results.